A Different Kind of Event Design

When I go to a concert, I’m a bit of a nerd in that I study the production elements – lighting, mechanics, video projection and use of new technology.  It is a great place for event inspiration.   Last night, I was fortunate to see U2 at Giants Stadium.  For this tour, they engineered a truss system that allowed concert-goers to watch unobstructed (hence the 360 tour) from all sides.  From this free standing “Claw”, they were able to hang their equipment and a circular video screen above them.  The photo below shows a point when the video screen actually enlarged by dropping down closer to the stage.  And yes, it was an incredible concert.

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